New book explores why artists should also be entrepreneurs – Why creative professionals can’t just be artists.

Across creative domains artists find it difficult to sustain a career in the arts. Issues pertaining to relationships, personality, support, creativity and the specific industry itself successfully deter nascent artists from making it in the long run.

When author Lukas de Beer explored the impact of coaching on the career of the artist in his master’s thesis, it became apparent that an entrepreneurial mindset was key to a sustained creative career. Artrepreneur was written as a call for artists to confront their real-life issues and find meaningful ways to continue pursuing their dreams. It is also available on kindle format. Please send a request if your prefer this.


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